Custom websites
Marketing sites and product sites designed from scratch — not a theme with new colors.
Manuel Lorenzo Cruz
Web designer
Websites with a point of view.
I design custom sites for people who are done with templates. Seven years of web design — clear type, strong structure, nothing extra.
Services
Web design. That’s the work.
Redesigns
A full visual and structural rebuild so the site still feels considered a year later.
Landing pages
Focused pages for a launch, offer, or campaign. One job. No clutter.
Approach
Designed, not decorated.
Wise Owl is a one-person studio. You work with me — not a handoff chain. The standard is simple: the site should feel like it was meant to exist.
- 01
Hierarchy first
If a visitor can’t tell what matters in two seconds, the design failed. I start there.
- 02
Type that sounds like you
Most sites fail at the headline. Voice and type come first; the system is built around them.
- 03
Restraint
If an element is not earning its place, it goes. Calm pages read as confident.
- 04
Built to last
No trend-chasing. The site should still feel right after launch week is over.
Process
Four steps. No theatre.
01
Brief
You talk. I listen. Audience, constraints, and what success actually looks like.
02
Direction
A visual and verbal north star before a single page is built. No surprise mid-project.
03
Build
Design and production in one pass. Tight pages, real type, nothing leftover.
04
Launch
Ship it clean. Hand off what you need. Then I get out of the way.
About
Manuel Lorenzo Cruz
I’m a web designer with seven years of work on the sites people actually use — marketing pages, product sites, and the pages in between.
Before that I spent fourteen years in video editing and production. It shows up in pacing and what I cut, not as a separate service. Wise Owl is web design. That’s the offer.
If you already know what good looks like, we’ll get along.
Contact
Tell me what you’re building.
A few sentences is enough. If it’s a fit, I’ll reply with a clear next step. Already in? Use the onboarding brief.